In the second quarter of 2021, sales of US prestige beauty products were nearly $4.9 billion, a 66% increase over Q2 2020. When comparing the overall increase in sales to 2019 – a year that was more normalized pre-pandemic – the increase was 6%.   Makeup, the hardest-hit segment in the beauty category during the pandemic, is showing steady increases as consumers continue to venture out into the world. Much of the gains in facial makeup were driven by foundation and concealer, with the stronges...